Hyper-Localized Fundraising:
Understanding the importance of community connection, Authentic initiated a hyper-localized fundraising approach. Instead of broadly appealing to national donors, the focus was on acquiring supporters directly from Rep. Underwood’s district and throughout Illinois. By utilizing tailored messaging in our email and SMS campaigns, which emphasized Lauren’s roots and local contributions, we could resonate more deeply with residents. Coupled with strategic Google ads, this online fundraising program’s approach not only expanded the donor list but also yielded an impressive 296.64% return on ad spend from July to November.
Dynamic Video Content Creation:
Recognizing the power of visual storytelling, Authentic crafted specialized video content to highlight Rep. Underwood’s positions on vital issues like abortion and the economy. These videos were disseminated via Facebook, Instagram, and programmatic platforms, targeting specific demographic groups that were identified as responsive through the campaign’s polling data. On YouTube, in lieu of voter-file list matching, we leveraged demographic data to ensure our content reached the most receptive audiences, thereby enhancing engagement and persuasion.
Brand Modernization and Web Optimization:
Authentic saw the potential for increased engagement by giving Rep. Underwood’s campaign a fresh and contemporary digital presence. Our creative team undertook a complete overhaul of the campaign’s branding, introducing a modernized logo and visual elements. In tandem, we developed a new website aimed at boosting conversions. The redesigned interface was user-centric, making it easier for supporters to access information, engage with content, and make donations. This dual effort of brand and web enhancement significantly increased online interest in Congresswoman Underwood’s campaign.
