Direct-to-Camera Video Ads
Understanding the need for a genuine, personal touch in today’s oversaturated digital sphere, Authentic used direct-to-camera ads within our geographic target marketing plan. This allowed Pat Ryan to connect directly with the electorate, breaking down the barriers that often exist in political campaigns. These videos were strategically disseminated across the web, ensuring a wide reach, but more importantly, they resonated deeply with focus groups, illustrating the power of personal storytelling in political campaigns.
Reproductive Freedom Messaging
The Supreme Court’s ruling on Dobbs v. Jackson Women’s Health Organization marked a significant turning point in reproductive rights, an issue of paramount importance to the NY-19 electorate. Recognizing this, Authentic crafted a precise messaging strategy spotlighting reproductive freedoms. Using a blend of email campaigns, texting, and digital ads, we raised awareness, galvanized grassroots support, and persuaded voters of the importance of this issue. This swift and targeted approach to messaging led to an overwhelming positive response from both online donors and district voters, contributing significantly to Pat Ryan’s electoral success.
Geographical Targeting and GOTV Efforts
One of the key successes of this campaign was the precision of our geographical targeting. Rather than adopting a broad-strokes approach, we zeroed in on specific zip codes identified as having the most likely voters. This meant every digital advertising dollar was spent efficiently and effectively. Alongside this, as the election date neared, we developed time-sensitive Get Out The Vote (GOTV) messages, ensuring that those persuaded by our earlier efforts were motivated enough to make their voices heard on election day.
