Emphasizing Authentic Messaging:
Central to our tactics was establishing a sharp contrast between Katie Hobbs and her opponent, Kari Lake. We crafted a series of targeted messages for fundraising emails and paid ads that accentuated Katie’s understanding of Arizonans’ daily challenges. By highlighting her lived experiences and the informed decisions she would make as governor, we offered voters an authentic choice. Meanwhile, we exposed Kari Lake’s extreme views and alignment with divisive figures, ensuring that Katie stood out as the voice of reason and stability.
Creative Grassroots Engagement:
Capitalizing on cultural moments and popular trends, we turned a Taylor Swift album into a meme for Katie’s campaign. This was not just a creative endeavor but a strategic political marketing strategy move to connect with a broader audience. The “Midnight Deadline Alert” meme was an innovative play on campaign themes, and by aligning it with the recognizable motif of Swift’s album, we tapped into a wider demographic. The meme’s success wasn’t just in its creativity, but in its ability to generate grassroots support and bring a considerable surge in donations.
Smart Digital Acquistion:
Early and aggressive digital acquisition was a cornerstone of our online fundraising program. We recognized the value of building a substantial email list before the campaign’s official launch and grew it by over 40,000 names in the first few weeks. In 2021 alone, our paid acquisition strategies introduced over 379,000 new names, a testament to our focused online outreach. This didn’t just amplify our reach but translated to an impressive lifetime donation total of over $1.79 million by the campaign’s end, showcasing the power of our digital strategy.
