Bulk Acquisition Buys:
One of the cornerstones of Tina Kotek’s digital-first campaign was the strategic use of bulk acquisition buys. Recognizing the potential to reach a wider audience and fortify our supporter base, we prioritized Oregon names and invested $19,252.25 in these buys. The result was a phenomenal growth, as we expanded the active list size from around 19,000 to approximately 96,000. This not only amplified the campaign’s reach but also ensured that our messaging was primarily resonating with those who were directly invested in Oregon’s politics.
Google Search Ads:
With the competition intensifying as the election day neared, it became paramount to use a tactic that would guarantee immediate results. Enter Google Search ads. With a keen focus on keywords and search patterns tailored for the Oregon demographic, we allocated resources judiciously. The outcome was a staggering $219,298.50 raised between July and November, marking a 337.5% return on ad spend. These ads didn’t just bring in funds but also ensured Tina Kotek’s message was reaching a vast segment of the online-searching populace, making her a familiar and preferred name.
Responsive Facebook Ads:
As the electoral atmosphere became more charged in September, we identified an opportunity to use real-time events to our advantage. Leveraging news headlines, election ratings downgrades, negative poll numbers, and contrasts between Tina Kotek and her competitors, we crafted engaging Facebook ads. These ads not only served to inform but also stirred emotions, motivating new donors to contribute and further boosting our online fundraising efforts. By tapping into current sentiments, these ads kept Tina Kotek’s campaign timely, relevant, and impactful.
